English Chinese
Stop the illegal wildlife trade [image copyright Andy Fisher]

The illegal trade in wildlife is huge. Globally, it is estimated to be worth over £5 billion every year and is a major area of international crime. However, the illegal trade in endangered species does not just happen in other countries; it thrives in the UK too and Operation Charm is working to stop this trade in London.

Harrison Ford

Harrison Ford and other celebrities speak out against the illegal trade in endangered species. View their messages.

News and Events

rhino horns

Poaching crisis as rhino horn demand booms in Asia

Rhino poaching worldwide is poised to hit a 15-year-high driven by Asian demand for horns, according to new research.

TCM products

Endangered Species Laws Get More Bite

Today's operation is part of Operation Charm, the Met's ongoing partnership initiative against the illegal trade in endangered species in London.

Sticker scheme

Operation Charm sticker

Due to the success of the original sticker scheme in 1995, Operation Charm has relaunched it. Traditional Chinese Medicine traders who agree with our messages will be able to show their support, and their commitment to trading lawfully, by giving a pledge that they do no sell products made from endangered species and displaying one of these stickers in their window.

Look around London for shops displaying the Operation Charm stickers.

The campaign is supported by The Federation of Traditional Chinese Medicine and The London Chinatown Chinese Association.